Ikea / Sleep Tight


With this bed department campaign Ikea wish to make the viewer sleepy while they still sit in their sofas.

The sound and music is created by using scientifically researched methods to induce sleep, such as the inclusion of white noise, a bpm lower than the heart rate, and all build around actual recordings of frequencies from the moon. 

Director: Nadia Marquard Otzen
Producer: Benjamin Muasya
Producer: Joacim Fougner
DoP: Magnus Nordenhof Jønck
Production Design: Christian Rathmann
Editor: Emil Gundersen
Music: Kristoffer Sonne
Mix: Rune Klausen, Supersonic
Grade: Nurali Kushnov, Cameo
Casting: Ditte Kiel
Production Company: New Land
Agency: SMFB
Creatives: Pia Ølstad og Linus Hjellström